“What to do if your ads are stuck! ”
In this episode, Kim talks about optimizing your ads if you are no getting the results you want. Here are the first few things to start with to get the result you are looking for!
Key Takeaways!
First thing to look at is the reach of your audience.
This is the number of people who are able to see your ads daily. It is usually a great percentage of your overall audience.
What do you do if your ads are only being shown to a tiny amount of people?
First make sure your audience is large enough. If your audience is to small, look at expanding your audience.
Next, look at the kind of bid you are implementing. Kim suggests putting you bids 20% higher than what Facebook suggests for bids. This mains manual bidding at 20% higher. If this strategy is not working, which to automatic bidding, this will often jumpstart the bidding.
What is your daily budget?
Kim suggests checking the daily budget for opt-ins, and increase the daily budget per day, but running it for less days.
Does the reach vary on mobile than desktop?
If you have a big difference in one, you might want to increase the ad spend on one and maybe shut down the other. Or you can set them up a separate ads sets.
Are you getting the clicks, but not getting the conversion?
Generally this is a problem with your landing page. It is either a problem with your landing pages itself or and problem with your offer!
So try a different headline or color, etc. Kim suggests changing something up one at a time. If that does not bring results, look at the offer itself! Try changing up the offer and see if that gets you the results for your campaign.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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