No one can ignore the global success of Uber, the business model that put personal transportation into a tailspin. From unionized taxi services to governments, Uber put business competition into the hands of customers who had a need which Uber squarely met.
How about your business? Is it time to Uber-ize? If your traditional business model is feeling the pinch of disruption, that means you need to make some changes. Your customer is waiting for you to greet them at home -- make house calls, do something flashy, engage your customer on a different scale. You can do it, because these businesses did:
Glam Squad, Beauty At Your Service
The Real Real, Luxury Consignment Sales
And, these businesses need to:
Listen to this strategic episode of The Heart of Marketing where Jayme Soulati and John Gregory Olson look at marketing and business models and also explore why some work and some are poised to work.
