Email Marketing 005: What types of pop ups have the highest conversion rates?

This week’s question comes from Nick Jervis, from Your Website Genie who is curious what pop up styles are most effective, according to our data.

Despite my promise to seek out email marketing experts for each question, I decided to answer this question myself! I couldn't help it, as conversion rate optimization is an area of interest for me.

In this episode, you'll learn:

Why I'm reluctant to answer this question with just data Different styles of popups, how to trigger them, and when to use them Two popup alternatives to test, which may create a more welcome user experience The importance of testing your forms and site

Here are a few notable links from the show:

AddThis SumoMe Rapidology Hello Bar ConversionXL - In Defense of the Popup

We've also written some great content on the subject:

Download Our Pop Up Optimization Guide 8 Ways to Improve Your Call-to-Action Copy to Get More Subscribers 4 Easy Tips for Turning Your Sign Up Form Into a Subscriber Magnet Quick Tips Video: 3 Tips for Building a Sign Up Form that Gets Subscribers