The National Rugby League (NRL) is the top league of professional rugby clubs in Australasia. General Manager Dave Harris manages 39 staff across both the Marketing, Content & Digital and Club & State Services divisions out of Sydney, Australia. Harris talks about the growth of club memberships across league from 252k in 2014 to 294k in 2015, and the deep impact that Origin has on the NRL brand, especially through its digital channels. Harris explains negotiating with Channel 9 and producers to create a Reality TV Series premiering in 2016, as well as driving grassroots participation and connection to NRL through new online program. Twitter: @daveharrisAUS
