She managed to cross the "chasm" between college athletics and professional sports, serving in a high level for both, and lived to tell about it. Heather Martin shares her insight into what became her passion, which is sports community relations, and how she helped define the Detroit Pistons brand with the locals over the past five years. Martin talks about why the NBA transitioned to a big community relations output, and how it is helped increase not only awareness, but engagement, between the Pistons and the greater Detroit Community. Martin points out the dynamic differences between economic realities of Auburn Hills and downtown Detroit proper, and how the Pistons successfully navigated opportunities to ensure that their outreach was not viewed as opportunistic of real world problems. She also casually mentions a former title that she held, as manager of fan lifestyles. Twitter: @HevCollart
