On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59] Myth #2: People don’t read emails anymore.
[14:26] Myth #3: People will think you’re a spammer.
[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
[18:36] Myth #5: People think their customers don’t like to be sold to.
[20:08] Myth #6: If I email my list, they will unsubscribe.
[22:42] Vicky’s advice this week.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
