129: How To Name Your Next Program To Make Sure It Sells Out

Naming your "thing" is a bigger deal than you might think. A good program/business/offer name can be everything.

Well sort of. It’s an important piece of the puzzle that helps people understand what you do and how you can help them.

Let’s face it though, naming your program (or product) is hard. Communicating the essence of your program or business in just a few words is part science, part art.

Your name needs to evoke emotion and make a promise about their results.

For example, Corporate to Called {purpose + profits group coaching program} was the name of one of my courses. One that I sold 15 spots @ a $997 price point, when I had a list of less than 200 people.

Now, I’m definitely not saying this was the best name ever, I know you can do better than me {I didn’t understand the importance at the time and have named things poorly since}!  

But, people knew exactly who it was for and what results they were going to get {corporate peeps looking to go out on their own and make money via their purpose}.

Here’s a few things to get you started:

it should echo what your clients want it should be short. it should be clear what it is it should speak to the results/outcome

Your name needs umph.

Brainstorm at least 10 power words and their synonyms {use google} that are relevant to your offer -- https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list

Next, continue brainstorming emotional and results/outcome oriented words.

So, what are the results that your course/program provides?

List at least 10 words that describe the emotions & results/outcome of your program. {consider using verbs as well {use google to help}.

Put this baby together now.

What combinations from these can you create?

Mix & match the different options and cross out the ones that are not exciting and keep working with the ones that have potential!

Sit on them for a few days and say it out loud, really FEEL what it’s like to have a program with that name. Think about how you’d introduce it to strangers and if they’d understand what the heck that means.

You can also use: http://www.leandomainsearch.com/ to get some additional ideas and even make sure you’re domain is available.

You can keep this list for future naming as well.

Make sure to download the cheatsheet here to get all 10 tips to sell out your program, even with a small list!