Want to know the 3 essential ingredients that might be missing from your sales page?
This may be news to you, but people rarely just buy off a sales page. Your sales page isn’t going to necessarily be your conversion vehicle. Prospects turned buyers will usually happen on email sequences, webinars, discovery calls, etc.
I've even sold programs without a sales page at all. So don't super stress over it, but if you're going to create one, make sure it has these 3 essentials:
1. Disruptive & obvious payments buttons.
-- make sure the color pops so they stand out
-- make sure there are 3 of them throughout the page
-- put a count down timer next to your payment button to increase conversions {http://countdowndynamite.com/}
The second essential ingredient for a kick-ass sales page is…
2. High quality testimonials.
-- use images with testimonials
-- lead with outcomes/results that relate to what you're selling
For more details on how to get & structure your testimonial download my
'how to get a killer client testimonial cheatsheet': www.adriennedorison.com/testimonial
3. Bonuses
-- bonuses that compliment your offer
-- needs to be something of value to be effective
-- section should be clear on when bonuses start/stop
Download my 5 types of bonuses to include in your next program launch here.
That's it! Sure, you need to know the program, who you're selling it to, and the results you're going to get for people, but so often you forget these simple sales page boosters!
Make sure to grab my testimonial cheat sheet here!
FREEBIE DOWNLOAD: why you need a good testimonial and how to get it
