Most designers, programmers, and other freelancers use their experience to help their clients strategize and figure out what work needs to be done to achieve the client's goals. But how do you sell this type of strategy work, instead of only charging for the technical work (design, coding, etc) that results from it?
Marie Poulin found herself in this position, explaining to clients how to integrate her work into the big picture strategy, but realized that she was only charging for the deliverable. In this episode, Marie explains how she repositioned herself as a web designer to a digital strategist, how she transitioned from only creating a deliverable to creating a big picture strategy for her clients, gaining lifelong clients and higher paying projects in the process.
