Today Mike coaches Cinderella Bermudez on how she can update her cleaning company website design to keep up with today’s time-strapped, short attention spanned, technologically advanced world.
The landscape is changing for the cleaning industry, you have to be intentional with being innovative and keeping up to date.
The fact that your customers don’t even have time to have a phone conversation bodes very well for those of us in the saving you time and work arena.
Cleaning can’t be outsourced to the philippines. It’s a real service that has to be done locally and more and more people today just don’t have the time to do it themselves.
Taking the time to have an actual conversation with their customers and get to know them and what they need/want is very effective but doesn’t work if you want to break that 7 figure barrier.
If your desire is to build your cleaning business to a multi million dollar business you(the owner) can’t be doing all the selling yourself, you have to systematize it and the changing landscape to getting customers online is very conducive to that reality.
The beautiful thing about the written word is you can make it perfect unlike salespeople who have good days or bad days.
You have to understand your customers pain. Asking questions that hit their pain is a much more effective sales tactic than “50% off first cleaning”
Mike suggests Cinderella make an “I You Count” of her website. Go to your website today and take out all the Is and We’s and change them to YOUs.
Customer’s only care about themselves not you, use THEIR words to address what your customer’s pain is.
Use video on your site. There’s a lot of added benefit to video:
Makes you personal Allows you to introduce your staff Builds a virtual relationship
Mike breaks down the myth that if you want something done right you have to do it yourself. One on one conversations with you (the owner) aren’t scalable, what is scapable is knowing what your customers want and answering their questions with written word, pics and video and send thousands of people to that site a day.
So create a website that addresses all of your customer’s questions and needs right off the bat. Don’t be afraid of new technology, embrace it!
Websites don’t have bad days- they are always up and always perfect.
When looking for a website designer, most people look for a web design company usually because they’ve been marketed to by that company. They look at the websites they’ve done before and say “wow that’s a beautiful website” and then pay their fees for a beautiful website.
But then 2 months later they have a beautiful website that looks great but doesn’t perform any different.
BONUS HINT: Hire someone who is an expert in client attraction to manage your website design .
Here are the components you should have to build a successful website:
Know who your ideal customer is What they’re interested in What do they absolutely want to get rid of and would pay anything to get rid of
Then take those components and give them to a client attraction guy to craft the best client attraction system/website for you. Know who your customer is, know what their pain is and take painstaking time to craft a message that is compelling to them.
Don't focus on whether or not the website looks good to you in your eyes, ask prospective web designers what kind of ROI are they getting, how many leads per month, how many are converting to bids?
Website designer requirements:
They should be a marketing person who has access or ability to do a website Quiz them on the results of their sites/conversion
BONUS TIP: Don't fail for the trap that everyone falls for that you want a consult therefore your call to action is call now for a free consultation. What your customer is hearing is “call now to get pestered by a salesperson”
A way to get around being positioned as a salesperson is to use a lead magnet.
Finally Cinderella shares her own wisdom in the lightening round:
