In episode 54, Brad and Scully discuss how colours influence people. In addition, they examine a well-produced, very unusual video from Slack; and what you need to know for performance marketing in 2016. This episode’s commonly asked school marketing question looks at whether your school marketing is broken and obsolete. This week’s school marketing example: how a school used marketing automation to increase enrolments by an amazing 40 percent. The rants and raves segment looks at two major changes by Twitter.
This week’s links:
Infographic: How colours influence consumers
https://contently.com/strategist/2016/02/03/infographic-how-colors-influence-consumer
Wild animals inventing flying umbrellas? Yep, Slack's new video is whack
https://www.vidyard.com/blog/animals-flying-umbrellas-slacks-new-video/
Slack teams do amazing things: Animals – TV commercial
https://www.youtube.com/watch?v=x6sSa5NpqUI
Amazing teams: Animals – The bloopers
https://www.youtube.com/watch?v=a27YWiEeQ1w
The state of performance marketing: What you need to know for 2016
Is your school marketing broken and obsolete?
http://info.imageseven.com.au/school-marketing-blog/is-your-school-marketing-broken-and-obsolete
Case study: Martial arts school enrolment increases – Elite Taekwondo
https://www.activedemand.com/case-study/martial-arts-school-enrollment-increases/
Twitter puts video ads and top tweets at start of timelines
