Across The Pond, the sports digital revolution is underway, in the form of Seven League's Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises, such as UEFA, FIFA, UFC, O2, Valencia CF, Juventus, Premier League, Green Bay Packers, Rugby Football Union, Major League Soccer and the England and Wales Cricket Board. Ayers talks about where digital in sports needs to go, and some of the mistakes that digital managers make on social media. Ayers presents a road map toward best practices overall, especially when engaging fans. Twitter: @richardayers
