Dr. Matthew and Bruce discuss why it's important to think about incorporating innovation into your business. When you're providing a service no one else is providing, not only do you have a competitive edge, but you can also make your own rules along the way. Humans are designed to be creative and if you can incorporate that into your business model, you'll find it will fuel you to new heights and achievements without it leaving you drained or burned out.
[3:40] Most business owners don't think about innovation.
[5:00] What do you do that benefits people? What's in it for them?
[6:10] You can't be the only guy doing what you do without a little bit of innovation.
[6:55] The traditional way to solve problems is falling short because it fails to inspire people.
[7:25] What does Bruce mean by innovation in this context?
[10:20] When you apply creativity to your business model, you get a double benefit that prevents you from being burned out.
[11:00] Dr. Matthew talks about innovation and Steve Jobs.
[12:35] We're designed to be creative.
[13:30] Creativity + innovation = impact.
[15:40] When you're offering something other people aren't offering, you can make your own rules.
[18:00] Innovation doesn't always mean you have to reinvent the wheel. Dr. Matthew shares some examples.
[25:00] Reach out to The Mindfluence Revolution team to get your free behavioral assessment test.
[26:10] Make a list of some of the unmet needs of your target audience.
[30:15] Dr. Matthew and Bruce would love to help you break free.
[32:40] Challenge of the week: we have some questions for you to answer.
[32:38] What can you do right now to truly innovate instead of merely imitate?
[32:45] What unique perspectives might form the foundations of your progressive business?
[33:00] How can you reach out to the public in unique ways?
[33:10] What state of the art service can you introduce?
[33:20] What new strategies or ground breaking systems can you create?
[33:40] How can you creatively engage your team?
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