In this session, you’ll get tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way. Highlights include:
A process for better writing and editing The role of “boilerplate” content and how to use it more effectively Methods for incorporating storytelling to turn the mundane into something compelling Tips for answering even the most unanswerable RFP questions Agency executives responsible for writing high-stakes documents tied to revenue, client satisfaction and agency development should attend.