Vicky talks about an article she read on the subject of Polari and this propels an interesting discussion between her and her husband Joe. She then goes deeper as to why slang matters in your industry, especially if you're a copywriter or a business owner.
Key Takeaways:
[1:35] Vicky and Joe are looking to buy a house.
[2:10] This week’s episode is about anti-language.
[2:50] Vicky explains what Polari is.
[8:10] Did you have a secret language as a kid? Joe did!
[13:00] Why is understanding slang or anti-language so important in business?
[14:20] Vicky reads an excerpt from a book she has.
[15:20] Listen to your clients. Listen to how they talk to each other.
[17:10] You will be covered in bruises when you join the circus.
[18:15] Think about how your target audience speaks.
[19:35] Join forums, social media, and really listen to them. Pick up their phrases.
[20:10] Vicky shares examples.
[21:30] Vicky talks about Donald Trump and his marketing strategy.
[23:40] There are people using the power of language for evil. Be aware of how they're doing it.
[26:05] Learning how to speak the same language as your audience is not being fake or un-genuine.
Mentioned in This Episode:
