Justin Christianson shares how to test and double your sales by improving your conversions through A/B testing on the Standing O Show today.
Justin is the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company. A 13-year digital marketing veteran, Justin is also the #1 best-selling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing. [bctt tweet="Most people don't have a traffic problem, they have a conversion problem - @convfanatics #StandingOShow"] During the interview, Justin how he began his journey in the digital space through network marketing and ended up building and selling a million dollar company. In 2009, after seeing a need for website optimization in the online space, her co-founded Conversion Fanatics. Justin says, "If you're not testing, you're leaving a ton of money on the table." Justin also shares case studies and strategies that will help you test, convert and increase your customers and sales. Enjoy this interview? Please subscribe to the podcast in iTunes and leave a 5 star rating and review! They really do matter, and I read every one of them. Some Questions I Ask When did Justin decide to work for himself? Did Justin find success right away as an internet marketer and entrepreneur? Did Justin choose someone similar to himself when he and his partner decided start Conversion Fanatics? Why are some entrepreneurs not doing website or landing page optimization? Where should entrepreneurs start with A/B testing? How does Justin recommend optimizing Facebook ads? In This Episode, You’ll Learn Why Justin says that "most people don't have a traffic problem; they have a conversion problem." How Justin became associated with Mike Dillard as his #1 affiliate and then his business partner. How Justin recognized a weakness in his early entrepreneurial journey and took a job as a B2B salesperson to increase his communication skills. On entrepreneurs who don't test, "If you're not testing, you're leaving a lot of money on the table." How one client increased sales 1800% over 10 days by testing and improving conversions from 1% to close to 10%. Goal of split testing is figure out where visitors are going and where they're falling off. Then, making a path simple to get them to the goal you want to achieve. Understanding metrics is one of the 1st thing an entrepreneur should do when beginning to optimize. "In marketing, assumptions will kill your results." How Facebook is interrupt marketing, and images play a key role in good Facebook advertising. [bctt tweet="Love this interview with @convfanatics on The #StandingOShow podcast!"] Links and Resources Mentioned In This Show Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing by Justin Christianson The Alchemist by Paulo Coelho Playing to Win by A.G. Lafley Slight Edge by Jeff Olson Influence by Robert Cialdini Ask by Ryan Levesque Guinevere's Gift - Justin's favorite nonprofit Conversion Fanatics - Justin's website Contact Justin Thanks for Listening! Click to see all the books recommended by Standing O Show guests. Click to see all the nonprofits or charities spotlighted by Standing O Show guests. A portion of all OvationSocial.com revenue will be donated to these organizations in 2016. Thanks so much for joining me this week. Leave a note in the comment section below. If you enjoyed this episode, please share it using the social media buttons you select below.