Jack Hadley teaches social media marketing to MBA students at Brigham Young University's Marriott School of Management in Provo, Utah. He is also a partner at My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director with a rich background in all aspects of the creative process. In today's episode, Jack and I discuss what it means to have a social practice, as well as how to create a social practice. Jack shares the most common mistakes that dentists make when using social media, as well as what strategies can be used to create more engaging posts. We talk about the importance of sharing culture, as well as what posts are most engaging. Finally, Jack discusses the importance of online reviews as it relates to SEO and social proof.
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