Cory Benavente is an audiophile, a musician, and a determiner of what is cool. In his work as a data analyst, he compiles people's actions and habits and creates strategies for delivering what they enjoy, what inspires, and what motivates them to stay with you, engage more, and enjoy a deeper relationship with your brand and your products. This week we talk about our listener profiles, what they like and what they're like. Is he right? Is that you? Take a listen.