“What To Do When Your Audience Size Isn’t Matching Your Clicks”
In this episode, Kim answers a questions from the Marketers Insiders Elite Program, about how clicks ares not matching audience size.
Key Takeaways!
Facebook’s Reason - If anyone is visiting the page with an incognito browser they will not be tracked. Also, it could take Facebook’s audience 3 days to catch up to clicks. Elite Digital has found that there is a problem with where the pixel is placed. Kim mentions she has found the pixel code that the bottom in the footer, instead of the header. Also there can be an issue if a portion of the URL is missing. Kim mentions she likes to set up the URL Match in the website custom audience to say contains, instead of ‘is’ or ‘matches.’ You are not going to capture the audience if there are issues with the URL. If you are having issues on a consistent basis, contact Facebook directly. Contact their Live Chat at http://facebook.com/business/resources Never assume that it is a glitch with Facebook, always assume that there is something wrong, and start investigating.Resources Mentioned in this Episode
Join Us For A Live Training at: http://elitedigitalgroup.com/livecast
Live Chat at: http://facebook.com/business/resources
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