Jay Heinrichs - Speak Like A King And Craft Your Sound Bites

The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.