In this weeks episode of the ‘Renegade Recruiter Unleashed’ we talk about 5 of the biggest mistakes that Recruitment And Search Firms can make with their website and how to learn and grow by understand where your going wrong. It's very easy to pay for a shiny new website but it generating leads is a must and a pretty homepage won't always do so...…For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/
[1:33]
Mistake number one is trusting their web designer.
[1:59]
Some of your competitors right now are generating between 20-100 leads a month just from their website.
[2:46]
Your web designer has a skill and that is building websites.
[2:53]
You need to be the one that tells them what it is you want to see on your website.
[3:37]
Far to many recruitment and search firm owners really i guess don’t have a clue what it takes to have a website that actually generates you leads and actually attracts business and so they trust everything to their web designer.
[4:44]
That is one of the biggest mistakes that recruitment and search firms make on their website, they talk all about themselves.
[4:50]
Here’s a fact. Your clients couldn’t give two shits about you.
[4:57]
When your potential clients come to your website here’s what they want to know…What can you do for them!
[5:16]
Talk to them about their problems and how you will help them solve their problems. There’s a massive difference.
[5:48]
All your clients really care about are themselves, their problems and how to fix them.
[7:15]
Mistake number three. Not being clear on your website who you are targeting.
[8:27]
The narrower your niche the broader your appeal!
[8:48]
You can’t be good at everything. Make it absolutely clear who your target market is and deliberately repel those that your not interested in.
[9:25]
Were in the problem solving buisness.
[9:30]
You need to be very clear when someone hits your website what problem it is you help solve, you need to make a big promise and you do that by having a headline.
[10:28]
A website that doesn’t have a clear purpose.
[11:11]
When you’ve got that purpose, you’ve got that clarity and you can communicate that effectively then to your potential clients and potential candidates.
[12:31]
There should be a clear next step that you want the potential clients to take.
[13:33]
Most people have never even heard of your company or heard of your website and you haven’t given them any reason to go to your website.
[15:26]
Even if your not making the first 4 mistakes that we talked about if no-one sees your website, if your not actively sending people to see it then it doesn’t really matter.
