The Art of Getting Found with Liz Lockard

Are you afraid that you’ll never understand all of the tech stuff associated with running a business? Have you ignored SEO (search engine optimization) because you just don’t get it?

Today’s episode is loaded with so much actionable advice from SEO expert, Liz Lockard. Liz breaks down best practices and simplifies things so that you can use SEO to your advantage. During our chat, we discuss the most important aspects of SEO, the importance of knowing your customer, creating content that converts, and so much more. Liz also provides some extremely helpful SEO resources that will allow you to take your business to the next level.

About Our Guest

Liz Lockard works with female small business owners and solopreneurs helping them find their niche while coming up with ideal-client focused SEO strategies that are simple, easy to implement, and centered around the actual people they want to attract to their websites (and businesses).

Episode Highlights:

The early days of search and how Liz became an SEO expert How to transition from full-time job, to freelancer, to entrepreneur Creating a “Money Diet” to reduce fear associated with quitting your job SEO 101: What is it and why is is so important! Understanding the 3 most important aspects of SEO: Content, Tech, and Outreach Learn how to put SEO to work for your business Getting to know your ideal customer Discover the secret to creating content that speaks to your audience Find out how to target specific keywords that will attract the right customers The importance of knowing how to use the basic tools for your biz Wordpress vs. Squarespace Find out why website “tags” may be a waste of your time Guest blogging and outreach strategies Flexing your “worst case scenario” muscle

Enjoy!

xoxo

Jenny

 

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