Have you ever had a business idea that you were immediately passionate about and felt on the most guttural level, an incredibly strong need to create?
You’re about to meet two outdoor founders who have gone through just that and emerged – somewhat - on the other side, successful Kickstarter campaign in hand.
What doesn't kill you makes you stronger, my Intrepid Entrepreneurs. Lindsey Elliott and Jainee Dial, the co-founders of Wyldergoods.com, are alive to share this story in podcast form with you today.
Lindsey and Jainee personify a modern outdoorswoman. It’s an archetype who they’re intent to serve with a new formula that’s not retail or storytelling – it’s both and it doesn’t fall under either.
Wyldergoods.com is an online marketplace, community and network hub for today’s outdoor adventure-ess.
Lindsey and Jainee didn’t stop with just the concept – they focused on creating a Benefit Corporation (B-Corp), and use their sustainability and give-back mission to screen potential brand partners on their platform.
You’re about to hear first-hand what it’s like to do a Kickstarter campaign. First of all, it’s really ((*&%$#) nerve-wracking. As Jainee says: You’re putting yourself and your ideas out there, and people judge and vote for your work with their money.
But Kickstarter is, above all, a storytelling platform, and Lindsey says it needs to treat it as one to be successful.
Let people know the story of your business and how that story is relevant to their lives. In her words, “If you believe in it fully, and you’re telling an authentic story, the people who align with that will find you.”
You won’t want to miss what else Lindsey and Jainee have to say about getting this company started, serving the greater good, and how their love for the outdoors affects their professional lives!
Bravery in Business Quote
“How can we serve a greater good, outside of a basic consumer model, and bigger than business as usual?” - Lindsey Elliott
(click to tweet)
The Cliff Notes Focus on products that can meet a diversity of needs Kickstarter is a storytelling platform, and should be treated as such if you want to be successful on it Kickstarter gives potential customers an opportunity to vote with their dollars, showing their true commitment to the idea There is something really nerve-wracking of putting yourself and your work out on kickstarter, with how much people judge you based on the response the dollar number Find time to get away. You have to clear your mind, and find the activity that will do that for you Keep the question “how can we serve the greater good?” in mind all the time As money cycles through hands in the economy, businesses need to drive the economy to be more responsible B-Corp: Benefit corporation. Corporations that are vetted and analyzed for the amount of good that they are doing in the world. Wilder Goods is working toward that certification
“If you believe in it fully, and you’re telling an authentic story, the people who align with that will find you.” - Lindsey Elliott
(click to tweet)
Habit for SuccessFind whatever it is that recharges you, gives you renewed energy, strength and purpose, and make sure that you make time for that activity!
Wylder Goods Kickstarter Project
Show Notes: IntrepidEntrepreneur.net/WylderGoods
