On this episode of Rhodes to Success, I interview John Dwyer, who is an expert in direct response marketing. John is the host of Sales for Profit, which shows people how to use direct response marketing in advertising to ensure everything is measurable. His WOW Attraction Formula has been responsible for attracting more than $15B in sales, and the strategy has been deployed across 27,000 businesses. During the show, we discuss direct response marketing, 5 components of the client attraction system, wow factor, and the secret behind repetitive trade.
Main Questions Asked:
Key Lessons Learned:
Stop Using Price to Attract Customers
5 Components of the Client Attraction System
1. Identify your most profitable target audience.
2. Create a wow factor to take people’s eyes off the price.
3. Problem solution advertising.
4. Fix your website.
5. Repetitive Trade.
The Wow Factor
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The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
Sales for Profit
Wow My Business