Shrewd pragmatism drove the uber-intellectual Jake Lustig into the world of agave. A native of California and frequent traveler to Oaxaca, Jake Lustig has been at the forefront of agave sustainability and spirits education. Raised in an impressively academic household, Jake learned how to make a living at a young age and always paired passion with a sense of cost effectiveness. This adaptability and shrewd entrepreneurialism has been the guiding thread of his career. As sales director for Haas Brothers, Jake continues to bring great spirits into the US and preach the wonders of agave while always making sure we know the environmental toll of the category. We chat Enrique Fonseca, hustling, and political diversity.
