When Jenna Baik launched her Indiegogo project for Bebox, she raised 30% of her funding goal on day one and was on top of the world. She knew she had to make a crowdfunding promotion push to keep the momentum going. Little did she know that her choice in crowdfunding marketing companies ended up being a total sham that just pocketed her money. What was worse, she lost one week of very valuable time as her campaign was set for 30 days. Ultimately, her crowdfunding campaign only raised half of its original goal.
Since crowdfunding promotion is critical, listening to this podcast from start to finish is equally critical so you can learn from Jenna's mistake which could make the difference between success and failure for you. Prepare to be stunned as you hear:
Jenna was generous with her time and totally set aside her own ego to educate the public to prevent as many people as possible from repeating her mistake.
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As you do your research on crowdfunding promotion companies and/or crowdfunding consultants this article in the Wall Street Journal should be required reading: Many Crowdfunding Consultants Come Up Short. Cody, a fellow crowdfunding scam victim mentioned prominently in this podcast and a Crowdfund Buzz client, appears in the article.
Just one more reading assignment as part of your homework on this topic: Crowdfunding Marketing :The Ultimate Buyer’s Guide