Danita Johnson is a WNBA home-grown ticket sales talent, developing her skills with the Washington Mystics, Tulsa Shock and now as Vice President of Ticket Sales at the LA Sparks. Johnson talks about selling in the Los Angeles market, and creating not just a niche for the WNBA product, but a community-based support system which extends all season long. Johnson shares her thoughts on how to ensure that the perception of what the Sparks are selling on and off the court is comparable to the fan experience of other leagues, as well as how the Sparks foster greater group sales efforts overall. Twitter: @DanitaDJohnson
