This week I have Stephen Grant-Jones in the studio to talk about the relaunch of the www.GreenplanetFM.com website & the merging with www.Ourplanet.org into a dynamic, far-reaching local to global web presence.
GreenplanetFM is upping it game, it’s jumping its codes to a whole new platform by extending its outreach to as many people as we can who we share breath with.
In doing this, it is merging with Tim’s flagship website Ourplanet.org - which first went up on the world wide web as one of the pioneers of html coding and art work - 20 years ago in 1996.
When first put up it collected a number of awards for both content and aesthetics as well as gleaning hundreds of hits a week every year, whilst sitting ‘in suspense’ waiting to be truly activated - well, this time to accelerate our expansion is now!
Stephen Grant-Jones started building websites many years ago after being inspired by an interview he heard by David Bowie and was the person who took the GreenplanetFM audios and turned them into podcasts in 2008 with the streaming of the show via our website and iTunes.
What he has learnt during his tenure running a web design agency is an understanding of the different areas of digital marketing and how all the disparate threads can be joined together and optimised, this includes how websites are built incorporating SEO (search engine optimisation), writing copy, email marketing, video, social media, analytics and paid advertising. They all interlink together, into a complete strategy.
In this interview he talks about building a “strong web” and providing value first, educating, inspiring and entertaining, making sure that a website has many interlinking parts with other parts of the web, which is what we’re doing with the relaunch of the two websites into one.
Stephen explains how we’ve built the website using ‘Agile’ and ‘Scrum’ methodology to build the site in ‘Sprints’ or increments.
We talk about the direction that the new site is taking, going ‘mobile-friendly’, some of the functionality to expect and how you can help and be a part of the unfolding platform we’re creating.
By leveraging social media feeds (Facebook and Twitter for example) to draw people’s attention to our website, we can educate, inspire and entertain them with webinars, localised video, podcasts, blogs and news, plus articles - from unique planetary movers and shakers and others on the leading edge of positive change.
Also, every week GreenplanetFM will be on air - broadcasting from Auckland’s sky tower so that anyone who is intuitive to empowering and inspiring their life, can tune into 104.6FM from 8-9am every Thursday.
We’ve spent over a year on this project so far, with having to organise and coordinate getting 330+ one-hour podcasts from one server to another, and making sure we pay attention to detail to make sure we don’t lose any data and our place in the search engines.
Not to mention the actual design and development of the new website platform, all the specialised coding and building of ‘Web Apps’ that we’ve had to create.
As GreenplanetFM is a voluntary radio program and I don’t have any ‘products’ as such, we’ve had to ‘bootstrap’ or fund it ourselves with our own time, energy and money, so it’s taken some time to pull all the threads together.
We’re down to the last final push to get the site launched and have decided to do some crowdfunding to get it over the line.
Stephen and I will be holding a Webinar (or online presentation) to take you on a journey through what we’re creating and why. You can sign up for it here; www.ourplanet.org/webinar.
We’ve setup a page on PledgeMe http://pldg.me/ourplanet where we’re not just wanting to accept donations, we have some ‘rewards’ that people can choose from.
Join us as we release the first details and the launch date of the new version of our website, ourplanet.org
Stephen has just completed 6 digital marketing courses that cover Website Funnel Conversion, Email Marketing, Content Marketing, Social Media Marketing, Search Engine Marketing and Paid Traffic Mastery. He is about to complete the Testing & Optimisation and Data & Analytics courses.
He can be contacted through his LinkedIn profile; https://www.linkedin.com/in/stephengrantjones
