EP029 - Ferrara Candy, Amanda Greenberg Sr. Director, eCommerce

EP029 - Interview with Amanda Greenberg of Ferrara Candy

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Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.

Topics discussed included:

Brand Lifecycle Channel conflict Pricing strategy / Map pricing Amazon  Digital Impulse Purchases The future

Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.