Do you want to be a better storyteller? Want to be grow your body of work? It starts with truly understanding your AUDIENCE and delivering stories and experiences that matter to THEM.
Today’s guest is Tara Mergener, who has pursued and fulfilled her career dreams in television journalism on a national and local level. She is an amazing woman --- and my cousin!
Tara has endured challenges along her journalism journey, but she has never lost sight of what it takes to achieve her ultimate goals. Tara’s upbeat personality invites you to listen in, take smart risks, and fulfill your destiny.
About Our Guest:
Tara Mergener, a veteran broadcast journalist whose resume includes more than a decade of experience as a network correspondent, recently joined KWTX in Waco, Texas as co-anchor. During her previous tenure as a correspondent for more than 200 local CBS affiliates, Tara has covered the White House, Congress and the U.S. State Department, reporting on presidential campaigns, midterm elections, the crisis in Syria, and the Affordable Care Act.
As a live correspondent for CNN Headline News, CNN International and more than 900 CNN affiliates, she provided extensive political and breaking news coverage.
Highlights of this episode:
From Washington to Waco! Getting “the call”—What does that mean? Telling a good story How 9/11 changed the world of journalism How to stay grounded amid the chaos What is the point of your story? Take a journalism class Visualize the ideal client—Why should they care? Religion, prayer, and a life of faith Faith enables enormous risks! The key is realizing that everything WILL be ok. Valuable lessons from grandparents Tara’s gutsiest move ever? It was setting out on her own, leaving home at age 17. Charting her own course and making her own decisions taught her great lessons.Enjoy!
xoxo
Jenny
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