“The Who Says So Matters”
In this episode, Kim talks about reaching your target market through your Facebook ads.
Key Takeaways!
When it comes to Facebook marketing, you want to make sure you are including the messaging of your target market. Studies have shown that only 14% of people believe what you have to say, but 78% of people believe what their peers say about your business. Examples you can use for your business: Advertise the customer’s photos – this is more credible. Focus on ‘celebration’ while advertising the product. For example: Oreo showcased a different customer eating an Oreo, as a celebration of their birthday, everyday.Resources Mentioned in this Episode
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