“More on How to Launch an Effective Campaign on Facebook”
In this episode, Kim discusses how having customer testimonials, before launching, is a smart way to gain more clients.
Key Takeaways!
Getting your audience involved in your messaging. Only 14% of people will believe you as a company, but 78% of people will believe peer reviews. The same goes for your marketing. Bring your target market into the conversation by featuring, those that you have worked before, in your messaging. How do you do this if you don’t have any testimonials to share? Create a beta test program. Work with a few people / clients / customers / patients on a specific product or service, get their testimonials, and then use their testimonials prior to launching. A “great product” doesn’t tell us much – be more specific. Don’t launch right away if you don’t have any case studies. Take the time to get some of those case studies built up before launching.Resources Mentioned in this Episode:
No B.S. Guide to Direct Response Social Media Marketing –
FREE CHAPTER DOWNLOAD nobschapter.com
Please leave us a review on our show notes page or on iTunes at:
