Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked school marketing question looks at how to garner interest for your next event. This week’s school marketing example: employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.
Episode links:
Marketing research
http://www.referenceforbusiness.com/management/Mar-No/Marketing-Research.html
9 questions to ask before creating another social media account
http://blog.hubspot.com/marketing/new-social-media-account-questions
Viral content: what does it take to reach the ‘tipping point’?
http://www.cedarcom.co.uk/blog/viral-content-what-does-it-take-to-reach-the-tipping-point.html
How to garner interest for your next event
http://info.imageseven.com.au/school-marketing-blog/how-to-garner-interest-for-your-next-event
Rio Tinto
http://www.riotinto.com/careers-92.aspx
Spotlight on: Instagram
http://www.dmnews.com/social-media/spotlight-on-instagram/article/499838/
