Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.
In This Episode How unprepared technology gave personalized marketing interaction a bad name Why successful marketing technology means something that is an operational (not capital) expense Why demand gen marketing means untargeted fishing with a net How science and hard data leads to better human interactions through relevance and resonance
Resources Jon Miller on Twitter: @jonmiller Engagio Engagio PlayMaker Marketo The 1:1 Future Wait But Why Buffer The Hard Thing About Hard Things
Visit BryanKramer.com to hear more Human Conversation.
