“A Cold Audience Idea To Try”
In this episode, Kim discusses how you can target a cold audience.
Key Takeaways!
When you are looking to target audiences on Facebook, the best place to start is always to go towards the warm audiences: People who have already visited your site. Perhaps your e-mail list. Facebook fans. The warm audiences will always convert much higher than cold audiences – or do they? We recently ran a test for one of our clients, and the results were incredible. American Society of Tax Problem Solvers They are reaching out to accountants for membership We are not going after leads, but we are going after actual buyers. We are bringing in buyers anytime from $4.00 - $8.00 a piece – this is fantastic. These people are buying these template tools. They are showing an interest in this product. BUT – we wanted to scale the offer to cold traffic. SO – we created a look alike of their members, and then we stacked interest in employers. This is fantastic if you are going after the business-to-business market (B-to-B Market) What we did - we uploaded their membership list, we created a lookalike audience of membership list, then we were able to target even further by creating more stacked interest. We took the look alike list – the 1% list – and we excluded the people who saw the thank you page, we excluded their current members, and then we targeted certain employers. Through that we were able to reach 9,300 people potentially. Of that group – 99 became members for $3.05 each. In addition – a smaller audience became members for a $1.96 each. Figure out how to target cold audiences. Always start with the look alike audience first, and then add the interest on top of that. This campaign showed us that the cold audience did well. Check-out: http://elitedigitalgroup.com/platform/Resources Mentioned in this Episode
Platform Camp – June 16th and 17th! - http://elitedigitalgroup.com/platform/
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