This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Key takeaways:
How PR helps prospects discover you What PR can do for your agency that no other marketing tool can replicate How a small or mid-sized agency’s strategic use of PR can level the playing field with larger competitors What your agency’s PR plan should include, and how to integrate PR into your new business development strategy Cost-effective resources that can help you generate publicity Why not having PR capabilities can cause your agency to miss out on new business opportunitiesDon Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.
The idea for this blog, The Art of Telling Your Story, primarily focuses on providing ad agencies with PR tips, tactics and tools — came from results of a survey he read several years ago about the tasks small- to medium-sized ad agencies would most like to outsource. PR came in at #2.
