Looking beyond the simple platform chasing of social media, the central focus arises as to what digital as a brand can do for a sports team. James Royer oversees the Kansas City Chiefs digital endeavors which was recognized as one of the most “Contagious” brands on Facebook by a study done by author and professor Jonah Berger and Digitas lbi. Royer also discusses his recent NFL Digital Summit speech in April, how the Chiefs are utilizing paid social advertising through Facebook, Twitter and Instagram, specifically in the realm of supporting ticket and merchandise sales despite most NFL teams being very slow to adopt paid social. Twitter: @JamesRoyer
