1. Selling is Good. Greed is Bad.
- Exchange of value
2. Everyone Sells
- Job interview
- Date/Spouse
- Kids sell us
3. Sell or Be Sold
- You or selling them or they are selling you
- Why they can or why they can't.
4. Price is Not The Objection
- "I can't afford it."
- Most common objection
- Easiest to use
- Not enough Value
- Justice Scales
5. Objections are Good
- Tools for closing
- If they change objections they are lying.
6. Big Number then Little Number
- $30K coins then $4500 coins
- $600 Suit, then $100 shirt, then $60 tie
- Watermark
- Daymond John Seminar: $20K -> $4K -> $997 -> $497
7. You Will Never Close A Big Deal Unless You Ask For It
- Client/Patient example: $3K, $6K, $9K packages
- Is there value?
- Benefits the patient?
- Only good things can happen
- If they say no, the $3-6K package look more affordable.
- If they say yes, then everyone wins.
