Some of the best experience in sports can happen in a virtual cuisinart, as Tim Rice can attest from his time at San Jose State, where he had to fundraise in a time that saw a drastic amount of change for the university. Now at Northern Illinois University, Rice talks about the lessons learned at campuses where the money is tight, and you have to be continually creative in order to build new revenue streams. Rice talks about why his current title at NIU, Sr. Assistant Athletic Director of Revenue Generation, is vitally important in order to ensure clarity with donors and prospects for the importance of creating new economic streams for the student-athlete experience. Twitter: @TJRice
