Since innovating retail concepts with Calgary – Canada, Shashi Behl has revolutionised the retail industry. Focusing on niche markets, Behl’s company ‘Twisted Goods’ sells original and unique goods. Since then, Behl has opened ‘Joy Drop’ another niche retail which deals exclusively in jewellery and accessories with the same unique edge.
Winner of the 2013 Retailer of the Year Award from the Canadian Gift Association, Behl’s strong ambitions for the future means an exciting time for niche retail.
