Will shares how he made the switch from playwright to animator and grew IdeaRocket to include clients like Verizon, the New York Knicks, Showtime, and Bank of America. Will also talks about his frustration with businesses who are completely inflexible with what they consider to be “on-brand”, to the detriment of growth. As Will says, “If brand consistency is flattening your brand expression, it’s not serving to differentiate your product. Let’s get back to what it’s all about - product differentiation. Let’s trace it to business objectives rather than thinking of brand as an end in itself.”
Bonus: tune to hear Kevin’s impression of Neil Young.
