Brad and Scully discuss seven ways Facebook’s big algorithm change will affect school marketers. In addition, they examine 25 questions you should ask when interviewing for a new school marketing position; and are marketers using the metrics that matter? This episode’s commonly asked school marketing question looks at five of marketing’s most frequently asked questions. This week’s school marketing example: The Scots College’s well-crafted series of Old Boys videos. The rants and raves segment looks at ABC Radio National’s, Download This Show.
Episode links:
7 ways Facebook’s big algorithm change will affect marketers and publishers
Agencies: 25 interview questions you should be asking new hires
http://www.workflowmax.com/blog/agencies-25-interview-questions-you-should-be-asking-new-hires
Are marketers using the metrics that matter?
https://au.marketo.com/analyst-and-other-reports/are-marketers-using-the-metrics-that-matter/
Answers to 5 of marketing’s most frequently asked questions
http://blog.hubspot.com/marketing/marketing-experts-answer-questions-fea
The Scots College: The Scots Advantage videos
https://www.tsc.nsw.edu.au/the-scots-advantage
ABC Radio National: Download This Show
http://www.abc.net.au/radionational/programs/downloadthisshow/online-media-and-making-money/7560304
ABC Media Watch: Perfect storm facing digital news
