Vishaal Melwani, knows the men’s fashion business. The co-founder and creative director of Combatant Gentleman is a third generation tailor with 17 years of experience as an apprentice. He’s also part of a growing number of executives in the menswear industry who embodies his own customer: A millennial man.
“Men are getting more interested in what they’re wearing and how they’re wearing it,” said Melwani. It's this trend that's given rise to a number of new men’s fashion labels. But how men shop and stay loyal to a brand is something many brands are exploring and experimenting with.
