Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history of content marketing. This episode’s commonly asked school marketing question looks at how to manage a communication crisis. This week’s school marketing example: a magnificent combined website, Stowe School and Stowe House. The rants and raves segment looks at sharing your vulnerabilities.
Episode links:
Business technology implementations are no longer an IT matter
https://www.marketingmag.com.au/hubs-c/75909-2/
Opinion: Pokémon Go and the case for augmented reality
http://www.contagious.com/blogs/news-and-views/opinion-pokemon-go-and-the-case-for-augmented-reality
Infographic: The history of content marketing
https://contently.com/strategist/2016/07/19/infographic-the-history-of-content-marketing/
How to successfully manage a media crisis
http://info.imageseven.com.au/school-marketing-blog/how-to-successfully-manage-a-media-crisis
Stowe School
https://www.stowe.co.uk/school
Stowe House
Share your vulnerabilities
https://www.marketingmag.com.au/hubs-c/share-your-vulnerabilities/
