The third party model has held ground and expanded in the college athletic landscape, with a further understanding between both in-house leaders and those representing the outside organization. Aspire's Tony Garrett discusses how empathy has allowed the company to thrive when dealing with long-term college athletics workers, as well as the ability to pitch in to get the job done. Garrett talks about group sales, how it fosters creativity and free assets that can compliment any group's interest in buying more tickets to the event. Garrett shares Aspire's culture toward its employees, using Mino Solomon as an example of organizational strength during a time of adversity for Solomon personally. Twitter: @thebosstg
