You need to keep the main thing, the main thing.
So often I see entrepreneurs getting fancy with their style, before they focus on their substance.
We often use style to distract others from the main thing {our substance} or get distracted by others sharing fancy websites, photoshoots in Paris, and mouth watering copy selling their latest shiny thing.
But what if you focused on the main thing first? The substance. The real valuable content and expertise that you have. What if you sharpened that skill set a bit more each day instead of fiddling with your canva images?
What if you qualified the humans you hire based on THEIR substance instead of their new car or beautiful dress...seen with Eiffel Tower in background of course? What if you judged their goods based on the value and not *just* the shiny website?
Wouldn't we all be better off?
What are you focused on? Style or Substance?
I want you to commit to substance, and in this episode, I'll share 4 ways you can start sharpening that substance skill set right now.
Don't get me wrong, style is still important. But, your style should SERVE your substance, not distract from it.
Too much to do and not enough hours in the day to get the big results you want? What if I told you you were focused on doing the WRONG things?
Take this quiz to find out exactly what you need to be doing in your business to profit more in the next 30 days.
