Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
In this episode, we are going to talk about acquiring new customers and the value that is in your current customer base.
It is so much more expensive to acquire a brand new customer than it is to keep our current customers happy. It is really easy to get caught up in the numbers game. We want more, more, more. And as we are so focused on trying to get more customers, we aren’t keeping an eye on our current customers.
So, let’s talk about how do we keep our current customers happy and staying with us.
Some highlights include:
Are you delivering the high-quality product, program, or service? You need to think about what you advertised and what they received. (minute 2:00)
A good thing you can do to attract customers is throw events. However, you should never exclude current customers from these events. (minute 3:00)
Another way to really keep your customers happy is to give attention they weren’t expecting. Try sending personal emails or phone calls or even welcome gifts. You should also try giving your customers unexpected free bonuses. (minute 5:00)
What else can you try? I recommend paying attention to products and services that you use. Who is over delivering? Who is under delivering? (minute 7:00)
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