Direct Response Marketing Legend, Brian Kurtz has bought over a Billion dollars of media. He created a 9 Million person mailing list WITHOUT using the internet. He reveals on this podcast his secret "O" to "O" to "O" method of maximizing the return on his investment in list building. He discusses his Christmas cards in July process of staying in front of your competition. Lastly he gives away his 30 year old swipe file of the best kept marketing headlines, videos and sales letters.
