Returning to the podcast for a second stint (Ep. 390), Bryan Bedford discusses his transition to opening his own sports marketing and player consulting firm in Oklahoma City. Bedford talks about utilizing his coaching past at TCU to help high school parents and students understand the college recruiting process, as well as walk through a college athletic football office's viewpoint. Bedford sees himself as a conduit to having families make better decisions, which eliminate some of the wasteful spending based on a lack of knowledge about the process. Twitter: @BedfordAgency
