There is a growing trend amongst the younger generations that defies the past norms. Today's digital natives that barely if at all knew the world without it's wide web, are giving up the digital dream. They are longing for and seeking out real and genuine experiences.
Luke Lewis of North Woven Brooms and Jennifer Cross of Jennifer Chocolates are the perfect examples. Luke was in Environmental science in Toronto, and Jennifer was also a Torontonian from the tech world. Through their own unique circumstances they ended up living the small town lifestyle, working with their hands as successful artisan entrepreneurs that understand the true value of a life well lived.